Style guides
Practical, body-neutral advice for getting more outfits out of the clothes you already own.
How to build a capsule wardrobe from clothes you already own
A step-by-step method for turning your existing closet into a small, flexible capsule wardrobe — without buying anything new.
Read guideColour matching made simple: five formulas that always work
Easy colour combinations for everyday outfits, from neutral bases to tonal and complementary looks, with real examples.
Read guideLayering for every season: a practical guide
How to layer clothes for warmth and style in autumn, winter, spring and summer, using pieces most people already own.
Read guideWhat to wear: an occasion-by-occasion outfit guide
Simple outfit ideas for school, work, dates, parties, sports and special events, built from versatile wardrobe basics.
Read guideRewear more: 10 ways to make old outfits feel new
Practical ideas for restyling clothes you already own, reducing waste and saving money without sacrificing style.
Read guideThe FitAI style guide: 7 core principles
Our overview of colour, proportion, layering and occasion dressing.
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